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Mon, Oct. 3rd, 2005, 07:41 am
For the record

THere is a tevevision commercial for GE about the transcontinential railroad being joined together. In reality, it is for a "cleaner locamotive", but that isn't my main point here. THe commercial shows a group of WASP men all together celebrating the comletion of the railroad. All are dirty and holding pick axes and hammers to show they have been working diligently on this for some time now.

WASP men account for MAYBE 5% of the people who built the railroad. Not one black, asian, mexican can be found among them... and yet it was them that actually did the building.

Now this wouldn't be a problem for me if they had been using orignal gootage from the event... but they aren't. Therefore they should have shown a diverse group of people. They could have used their commercial to educate people about who really built are railroads... instead they chose to continue to try and make white people out as the real achievers.

Normally, I don't feel so strongly about advertisments or suddle racisms in our culture because everyone has their right to their own opinion... but GE is touting itself as trying to improve the lives of all Americans.... and being a company on the edge of what's new and cool... and here they are not giving the Chinese people credit for what they literally built nail by nail.

Mon, Oct. 3rd, 2005 01:17 pm (UTC)
[info]ingsocof1984

Think of what bad PR GE would be generating it's it's client base: WASPs. GE isn't cheap so it needs to be marketed towards those who can afford it. That's not the Chinese, blacks, and Mexicans, certainly.

I agree it's shitty of them, but it isn't really their fault.

Mon, Oct. 3rd, 2005 02:11 pm (UTC)
[info]mcpowers

GE is one of the top 3 American companies, it certainly has the money to influnce change in mans way of thinking. It doen't matter how expensive it is, why do whites have to look like they have all the money? Why can't a black, chinese, or Mexican business company or man be rich enough to afford GE's products?

I am agree with you Nicole, whole heartedly, but just one thing? What are the WASPS? I think I remember hearing something about them when I watched a special on the History Channel, but I am not sure.

Mon, Oct. 3rd, 2005 03:02 pm (UTC)
[info]juliannaergirl

WASP

White
Anglo
Saxon
Protestant